An industry veteran who watched the field of Applied Behavior Analysis (ABA) grow into what it is today, Tyra Sellers, J.D., Ph.D., BCBA-D joined the Association of Professional Behavior Analysts (APBA) in January 2023 as CEO. Her first ABA certification came before the Behavior Analyst Certification Board (BACB) even existed. Some years later, as fate would have it, Sellers found herself at the  BACB, serving as the director of the ethics department. Now, she is bringing her knowledge and experience to the distinguished organization with a strategy that is focused on access, education and community.