Data
The result of measuring a quantifiable aspect of behavior, used to assess and evaluate behavior and behavior analysis-based services.
C.2 Distinguish among direct, indirect, and product measures of behavior.
Direct measures of behavior
A real-time measurement of a behavior as it is occurring, resulting in each instance of the observed behavior being recorded.
Indirect measures of behavior
A measurement of behavior that is not based on an actual observation of the behavior itself, but a secondhand account of the behavior’s occurrence (e.g., rating scales, permanent product, descriptive
Product measures
A measurement of a target behavior taken by measuring the lasting environmental changes produced by that behavior, rather than counting actual occurrences of the behavior. (E.g., test scores, completed chores,