What is the difference between these two natural human behavior phenomena, rooted in consequences? Dana Meller breaks it down.
Dana Do’s: Confused by Matching Law and Behavioral Contrast? Read More
A behavioral concept that maintains that behavior is produced in direct proportion to the reinforcement that is available for that behavior. Hint: We make behavior choices at every moment, and
B-5 Define and provide examples of schedules of reinforcement.
B.23 Identify ways the matching law can be used to interpret response allocation.