Hungry by Association: The Conditioned Motivating Operation Behind TV Ad Cravings
Put your knowledge of motivating operations to the test. PTB co-founder Dana Meller dives into a specific type of CMO and explains how seemingly innocuous visuals on TV ads can trigger a state of deprivation for the advertised item, resembling the effects of an unconditioned motivating operation. Dana presents an intriguing example highlighting the process of pairing and the associations that can unexpectedly ignite intense cravings.
Refer to BCBA® Task List (5th ed.) Sections B-12: Define and provide examples of motivating operations and G-2 Use interventions based on motivating operations and discriminative stimuli.
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